S1GNALS ×
FIONA
HAYES.
Amplifying Minnesota's Emerging Music Scene
S1GNALS RECORDINGS has teamed up with Minnesota artist Fiona Hayes to produce original promotional content highlighting her artistry, her single “Hot Car,” and her upcoming album-release show, Self-Destruct in Technicolor, at Minneapolis' 7th St Entry.
Working closely with Fiona's team, S1GNALS developed two promotional reels, bringing together creative production, artist promotion, and content strategy. The collaboration also brought together S1GNALS, Fiona Hayes, her record label Whiplass Records, and 7th St Entry through a shared promotional effort.
Creative Work.
Real Results.
Our collaboration featured two distinct projects. The first reel introduced audiences to Fiona Hayes, highlighting her artistic identity and music. The second focused on promoting “Hot Car,” the debut single from her upcoming album, alongside her February 6, 2027, album-release show at 7th St Entry.
Both reels were produced by S1GNALS in coordination with Fiona's team, combining visual storytelling with strategic promotion to connect her work with new audiences.
Together, the collaborative reels averaged 5.7× Fiona's typical likes per reel, reflecting significantly stronger engagement than her usual content. The project highlights S1GNALS' ability to deliver promotional media while contributing to a broader campaign involving an artist, her record label, and an established Minneapolis music venue.
Two reels.
One collaboration.
Self-Destruct
in Technicolor.
Fiona Hayes will celebrate her upcoming album with Self-Destruct in Technicolor, an album-release show at 7th St Entry on Saturday, February 6, 2027.
Presented by Whiplass Records and Outta Wax, the show will feature Fiona Hayes alongside Surly Grrly.
What's next
for S1GNALS?
This collaboration represents another step forward for S1GNALS in creative production, artist promotion, and music marketing.
By working directly with Fiona's team and contributing content to a campaign involving Whiplass Records and 7th St Entry, we're continuing to build meaningful relationships and opportunities within Minnesota's music industry.
We look forward to bringing the same creative approach to future collaborations with artists and music organizations.
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